Content built for the scroll, not the boardroom.
Reels, trend-led creative, and full content calendars for D2C brands — I write, shoot, edit, and post, then let the retention graph tell me what to make next.
Reels from the Grand Launch campaign.
Trend-jacked skits and meme formats built to introduce a traditional wellness brand to a scroll-first audience — tap any card to play with sound.
"Available products for you"
A trending meme format used to introduce the full Haldiva India product range — honey, hing, and the signature gift box — in under 5 seconds of attention.
"Ja rahe hain Haldiva ke Grand Launch par"
A relatable duo-meme format paired with the brand's core promise — pure, organic, and bharosemand — to announce the launch in a tone that doesn't feel like an ad.
"Enhance your body and soul with real ingredients"
A billboard-drop comedy skit built around a trending dialogue format, closing on the brand's full product spread for maximum recall.
End-to-end social, not just posting.
Content Calendar & Strategy
Planning built around launches, trends, and what the last 30 days of retention data actually said worked.
Reels & Short-Form Video
Concept, shoot direction, editing, and trend/meme-format adaptation — built to be watched, not skipped.
Caption & Copywriting
Hooks, captions, and CTAs written for the platform they're posted on — Instagram is not LinkedIn.
Community Management
Comments and DMs answered like a person runs the account, because one does.
Launch & Campaign Support
Coordinated content pushes around product drops and grand launches, tied back into paid and email.
Reporting
Reach, retention, and follower growth reviewed against goals — not vanity likes.
Need someone to actually run your socials?
Send me the brand and the platform, and I'll tell you honestly what a content calendar for it should look like.